GM Digital Fundamentals
Client: General Motors
Client: General Motors
Agency: Maritz Inc.
There are times when less is more, and there are times when "less" can create big challenges. Imagine needing to be interesting and communicate a lot of information with no assets and less than six hours of edit time. The result is a kinetic type adaptation that explores motion in it's rawest form. The piece is simple, but has enough variation to keep the viewer engaged through statistical information without the aid of any significant visuals.
